4 Editing Secrets Small Channels Learn Too Late – YouTube

Transcript:
(00:00) – Let’s talk about editing. (singing) Editing, editing, editing! Let’s talk about editing. (mouse clicks) Hi, thanks for coming to my channel, where I teach people guitar things that wanna learn about guitar. If this video helps, please make sure to hit, no! This guy is a brand new creator. Let’s call him John Scott.
(00:25) Now, John here started a channel. He had a video idea and most importantly, he hit record, but John has one problem. He’s boring. Hey! More importantly, his videos are boring, but he’s about to change all that. I am? In the next few minutes, John’s audience will go from watching 3% of his videos to 60% of his videos, which it’s a pretty big number for him because he’s so boring! The first thing John needs to do is focus on something that we’ve talked a lot about here at vidIQ, but it’s my version of it.
(01:02) Can you guess what it is? (screen whooshing dramatically) – Don’t you dare make this a fishing hook! (screen whooshing) All right, then. – Now, a hook is super important, but a hook gets made in the writing process. But this video is about editing. (singing) Editing, editing, editing! Guys! Let’s talk about something I call visual hooks.
(01:27) You know how when you hover over videos on YouTube, it’ll start playing the video without audio? Consider that moment the opportunity for a visual hook. For example, the beginning of this video, the visual hook was a barbershop quartet all harmonizing with each other while the written hook was about how John Scott got viewers to.
(01:43) Oh my God, John! There are all kinds of ways to do visual hooks and all the best creators use them. Sometimes, creators can even get big enough to where their face becomes a visual hook in itself. Now, let’s take a look and see how John applied what he learned about visual hooks. (guitar playing) (mouse clicking) (guitar playing) Groovy.
(02:21) Let’s learn how to play it. Groovy indeed. John used his backyard, a scene change, some creative camera angles, and even a little lens flare to give his intro some pizzaz. He even did it without going over the top. Visual hooks don’t always need to be flashy. They just need to catch the eye and keep attention.
(02:40) Besides, John’s video is about guitar education, so it’s not like a Mr. Beast style intro would work here. I’m gonna teach you how to play this chord progression and if you can figure it out before this timer gets to zero, then you’ll have learned something new! (dramatic whooshing) Visual hooks.
(02:59) All right, next. (mouse clicking) Okay, so you put your index finger on all the four frets, on all the strings on the fourth fret. Stop! (sighs) John, I would hate to be a beginner guitar player. Why? Because this is the moment that I would quit. No offense. None taken? The next thing John needs to know about is simple cuts.
(03:30) specifically two types of cuts. I am saying something and now, I’m saying something else. What the camera did right there, that was a cut-in and this is a cut-back or a cut-out. I like to say cut back because it’s like you cut back to where you just were, you know? Okay. These two little cuts can help emphasize a point, create momentum, and most importantly, keep the viewers’ attention.
(03:59) There are a bunch of other different types of cuts, which I’ll go into in another video, but for now, just to keep things fresh, cut-in, cut-back. Simple cuts out of the way. Now, we’re onto simple moves. When you involve motion, that’s when things get real not boring. This is a push in. This is a pull out.
(04:21) This is a pan. This is a zoom. These ain’t your grandfather’s camera movements! Technology is wonderful, and even if we didn’t move the camera when we were recording, we can animate it when we’re editing. You see this little handheld movement I got going on here? Ain’t nobody holding that camera.
(04:44) So now that we’ve learned about some simple cuts in motion, let’s take a look and see how John has made it work for him. So it starts with a bar on the fourth fret while muting the top string with your index finger like so. Then use your ring finger to hammer on the sixth fret of the D string and your middle finger to hammer on the fifth fret of the B string.
(05:01) This shot right here brings me to my next point. It’s really important for John intermingle different types of footage so the viewer doesn’t have to struggle with seeing his face so much. Since John’s video is more of a hands-on tutorial, most of his footage would be considered A-roll or primary footage.
(05:20) It’s the content that carries the message of the video. But what about B-roll, you ask? Or is there a C-roll or E-roll or T-roll? (soft dramatic music) Well, it kind of depends on the video type. See, the video you’re watching right now is more of a educational entertainment type, so B-roll works really well in these types of videos.
(05:41) I could be explaining how when it comes to content creation, there are so many ways to express yourself and make your mark on YouTube. The world is your oyster! All that footage right there, that was B-roll. B-roll is footage used to add depth and keep the audience engaged by breaking up the monotony of the A-roll.
(05:59) But keep in mind, there’s no need to overcomplicate it. If it doesn’t fit, don’t use it. But if it does fit, take the opportunity to mix up your footage so it keeps your viewers interested. So, now that we’ve learned all these things, let’s check in on John and see how he’s doing. (soft upbeat guitar music) John? Okay, well, maybe he’s out celebrating all that new watch time.
(06:23) I don’t know. Speaking of which, the last video that I did for vidIQ, I implemented all these tips and it killed and I would love it if you would go check it out and comment when you see something that I’ve mentioned here. Be like, “Hey, John, I see what you did there. I saw what you did. I know the things that you know.
(06:42) I know these things that you know. I do these things that you do. I learned these things from you and now I do them in my video.” Thief! (door closing)