Transcript:
(00:00) I was surprised to find out that only 2% of LinkedIn users have ever published an article on the platform. In this video, I’m going to share with you the ultimate strategy for LinkedIn content marketing. Hi, I’m Chris and I’ve been using LinkedIn LinkedIn since LinkedIn started being LinkedIn to generate leads for my business, and I’ve taught thousands of entrepreneurs how to do the same.
(00:23) The best part about LinkedIn is that there are 800 million users and many of them are actively looking for exactly what you have to offer. And today I’m going to show you how to use content marketing on LinkedIn so that you can get more followers, get more connections, find more prospects, and ultimately get more clients to grow your business.
(00:43) There are many different types of content that you can create on the LinkedIn platform. These include posts, text only posts, image only posts, native video, live video articles, newsletters, carousel posts, and more. And the ultimate strategy for LinkedIn content marketing is to know what kind of content to use where so that your perfect prospects receive it and step out of the shadows wanting to work with you.
(01:09) And as we get into this, I have a question for you. What type of content do you typically create on LinkedIn? Do you always create posts? Are you always uploading videos? Let me know in the comments below your favorite type of content to create on LinkedIn. Let’s start with LinkedIn posts. Linkedin relies on people like you to create content and have a steady flow of information on the platform to keep other people coming onto the social site and staying there to consume the content.
(01:37) It’s important to remember that LinkedIn posts have a shelf life. They’re going to go by in people’s news feeds and they might only see them for a short period of time. So we want to share content that also has a shelf life. This might be news or a quick tip or a trick, some sort of industry information, or maybe you want to teach something very quickly.
(01:57) It could also be used for updates things that are happening to you in your business or in your life as it relates to your business. All of these things work very well in posts. Each of these is going to serve a very specific purpose. The picture plus text is going to stop people while they’re scrolling because they see the picture and then they’re going to read the text.
(02:17) I recommend keeping text only posts very short so that people see just a few words and they read them without having the picture to capture their attention. And then an image only post that has very little text should make a big impact on the viewer so that they’re scrolling and it just makes them stop in their tracks and see what that picture is about.
(02:38) Next up, we have LinkedIn articles. I was surprised to find out that only zero 2% of LinkedIn users have ever published an article on the platform. Yet LinkedIn articles are one of the most powerful ways to create content on LinkedIn. You can think of a LinkedIn article as like a blog post, something that is more long form, more indepth, and that goes deep into a subject.
(03:02) Linkedin articles are a great way to demonstrate your expertise and your authority, as well as build trust with your audience. My favorite thing about LinkedIn articles is that they are indexed within LinkedIn Search, so people that are not connected with you can find this content when they’re searching for it.
(03:20) And Google will also index LinkedIn articles. So your articles, much like your blog posts, will appear inside of Google Search, as well as an additional bonus, if you’ve designated yourself a LinkedIn creator, you can take your LinkedIn articles and turn them into newsletters. This means that all of your followers, all of your connections can subscribe to your LinkedIn articles, and every time you publish a new one, they get an alert and they get that article delivered right to their newsfeed.
(03:49) I publish a LinkedIn article as a newsletter once a week where I share more information like this. If you’d like to get access to that, you can Google my name and you’ll find LinkedIn right at the top. Or you can find me on LinkedIn and make a connection with me, and I’ll make sure that you get access to that newsletter.
(04:05) Let’s talk about native video on LinkedIn. Here’s what I mean by native video. This is where you’re actually uploading a video to the platform. Native video is not sharing a link to a video that exists somewhere else, like on YouTube. You’re actually uploading a video into LinkedIn. Linkedin has become the Goto platform for entrepreneurs, solopreneurs, and other professionals to showcase their skills, demonstrate their expertise and their authority in what they do, and video is the perfect way to do that.
(04:36) Using video on LinkedIn is a captivating, intriguing, and magnetic way to get your perfect prospect to engage with you and your content. Moreover, they’ll get to know you because they’re seeing you and they’re hearing you talk about what you do. Loading a video directly to LinkedIn will allow it to play right inside of the news feed.
(04:58) That’s so important because as people are browsing through the platform, they’ll be able to click and play without having to leave LinkedIn. And that’s very important to remember. You can create many different types of videos, from introduction videos to teaching videos like this one, or videos where you showcase your services and perhaps even show a testimonial from one of your clients.
(05:19) One of the most underused types of content on LinkedIn is the Carousel post. In fact, most people don’t even know it exists. In a Carousel post, you upload a PDF or a presentation like from PowerPoint, and users are able to go through the slides right inside the post. The possibilities with carousel posts are practically endless.
(05:42) You can showcase a list you can upload a presentation from a talk that you gave. You can teach something in multiple steps. There are so many different things you can use with carousel posts and all you have to do is upload a PDF or a PowerPoint presentation into one of your posts. I’d like to teach you a STEPBYSTEP process for getting more clients from LinkedIn posts.
(06:07) So that’s the very next training that I’m going to make. Once I make it, I’m going to put the link to that right here. In the meantime, you can subscribe to this channel so that you get notifications. Every time I create a video like this about getting new clients into your business. I’ll see you in the very next training. Bye.

The post The ULTIMATE STRATEGY for LinkedIn Content Marketing Step by Step first appeared on Social Marketing Associates.

Transcript:
(00:00) – Let’s talk about editing. (singing) Editing, editing, editing! Let’s talk about editing. (mouse clicks) Hi, thanks for coming to my channel, where I teach people guitar things that wanna learn about guitar. If this video helps, please make sure to hit, no! This guy is a brand new creator. Let’s call him John Scott.
(00:25) Now, John here started a channel. He had a video idea and most importantly, he hit record, but John has one problem. He’s boring. Hey! More importantly, his videos are boring, but he’s about to change all that. I am? In the next few minutes, John’s audience will go from watching 3% of his videos to 60% of his videos, which it’s a pretty big number for him because he’s so boring! The first thing John needs to do is focus on something that we’ve talked a lot about here at vidIQ, but it’s my version of it.
(01:02) Can you guess what it is? (screen whooshing dramatically) – Don’t you dare make this a fishing hook! (screen whooshing) All right, then. – Now, a hook is super important, but a hook gets made in the writing process. But this video is about editing. (singing) Editing, editing, editing! Guys! Let’s talk about something I call visual hooks.
(01:27) You know how when you hover over videos on YouTube, it’ll start playing the video without audio? Consider that moment the opportunity for a visual hook. For example, the beginning of this video, the visual hook was a barbershop quartet all harmonizing with each other while the written hook was about how John Scott got viewers to.
(01:43) Oh my God, John! There are all kinds of ways to do visual hooks and all the best creators use them. Sometimes, creators can even get big enough to where their face becomes a visual hook in itself. Now, let’s take a look and see how John applied what he learned about visual hooks. (guitar playing) (mouse clicking) (guitar playing) Groovy.
(02:21) Let’s learn how to play it. Groovy indeed. John used his backyard, a scene change, some creative camera angles, and even a little lens flare to give his intro some pizzaz. He even did it without going over the top. Visual hooks don’t always need to be flashy. They just need to catch the eye and keep attention.
(02:40) Besides, John’s video is about guitar education, so it’s not like a Mr. Beast style intro would work here. I’m gonna teach you how to play this chord progression and if you can figure it out before this timer gets to zero, then you’ll have learned something new! (dramatic whooshing) Visual hooks.
(02:59) All right, next. (mouse clicking) Okay, so you put your index finger on all the four frets, on all the strings on the fourth fret. Stop! (sighs) John, I would hate to be a beginner guitar player. Why? Because this is the moment that I would quit. No offense. None taken? The next thing John needs to know about is simple cuts.
(03:30) specifically two types of cuts. I am saying something and now, I’m saying something else. What the camera did right there, that was a cut-in and this is a cut-back or a cut-out. I like to say cut back because it’s like you cut back to where you just were, you know? Okay. These two little cuts can help emphasize a point, create momentum, and most importantly, keep the viewers’ attention.
(03:59) There are a bunch of other different types of cuts, which I’ll go into in another video, but for now, just to keep things fresh, cut-in, cut-back. Simple cuts out of the way. Now, we’re onto simple moves. When you involve motion, that’s when things get real not boring. This is a push in. This is a pull out.
(04:21) This is a pan. This is a zoom. These ain’t your grandfather’s camera movements! Technology is wonderful, and even if we didn’t move the camera when we were recording, we can animate it when we’re editing. You see this little handheld movement I got going on here? Ain’t nobody holding that camera.
(04:44) So now that we’ve learned about some simple cuts in motion, let’s take a look and see how John has made it work for him. So it starts with a bar on the fourth fret while muting the top string with your index finger like so. Then use your ring finger to hammer on the sixth fret of the D string and your middle finger to hammer on the fifth fret of the B string.
(05:01) This shot right here brings me to my next point. It’s really important for John intermingle different types of footage so the viewer doesn’t have to struggle with seeing his face so much. Since John’s video is more of a hands-on tutorial, most of his footage would be considered A-roll or primary footage.
(05:20) It’s the content that carries the message of the video. But what about B-roll, you ask? Or is there a C-roll or E-roll or T-roll? (soft dramatic music) Well, it kind of depends on the video type. See, the video you’re watching right now is more of a educational entertainment type, so B-roll works really well in these types of videos.
(05:41) I could be explaining how when it comes to content creation, there are so many ways to express yourself and make your mark on YouTube. The world is your oyster! All that footage right there, that was B-roll. B-roll is footage used to add depth and keep the audience engaged by breaking up the monotony of the A-roll.
(05:59) But keep in mind, there’s no need to overcomplicate it. If it doesn’t fit, don’t use it. But if it does fit, take the opportunity to mix up your footage so it keeps your viewers interested. So, now that we’ve learned all these things, let’s check in on John and see how he’s doing. (soft upbeat guitar music) John? Okay, well, maybe he’s out celebrating all that new watch time.
(06:23) I don’t know. Speaking of which, the last video that I did for vidIQ, I implemented all these tips and it killed and I would love it if you would go check it out and comment when you see something that I’ve mentioned here. Be like, “Hey, John, I see what you did there. I saw what you did. I know the things that you know.
(06:42) I know these things that you know. I do these things that you do. I learned these things from you and now I do them in my video.” Thief! (door closing)

The post 4 Editing Secrets Small Channels Learn Too Late first appeared on Social Marketing Associates.

Transcript:
(00:00) the number one reason that you’re not getting the views that you want to on YouTube right now is simply because you’re not uploading your videos the right way but don’t worry by the end of this video you’re going to know the exact way that you need to be uploading your content on YouTube right now to get as many views as humanly possible from YouTube shorts in fact this Creator just made the changes to their upload process that I’m about to share with you and gained over 100,000 subscribers in just
(00:21) 30 days and this Creator did the same thing except they gain over 20,000 subscribers more importantly they were actually able to get monetized literally from a single post that they uploaded the right way as opposed to uploading all their other content the wrong way but I do want to warn you if you skip just one part of this video it could actually be the thing that’s destroying your views step number one you need to make sure that you actually begin the upload process from a mobile device way too many of you are uploading it from an
(00:47) iPad or uploading from a PC and it’s destroying the amount of reach that you’re getting you need to upload from a mobile device because then you can actually choose the thumbnail that you’re going to use and if you don’t understand how YouTube shorts work essentially they show up in three places one browse features which is basically the homepage secondly in Search and third they show up on the shorts feed now for two of three of those guess what you need to have a good thumbnail for your content to stick out and for people
(01:13) to click on it and if people click on it you’re going to get more views but for the shorts feed this doesn’t necessarily matter but what a lot of you are mistakenly doing is ignoring browse features in Search and that actually accounts for a ton of different traffic on YouTube so by doing that you’re literally cutting the views that you could have gotten by like 70 % for example I recently uploaded this video right here and literally just my thumbnail is the reason that I got 100,000 views more than one of my
(01:37) competitors and 50,000 views more than the other competitor and this video continues to get thousands of views every single day and it’s been like that for a few months now and I’m going to guess that it’s going to continue to happen in the future because nobody’s actually made a better video with a better title a better thumbnail and a better piece of content and if you begin changing your strategy to think like this and upload your content the right way the same thing could happen your views because it’s easier to get views
(02:02) on YouTube right now than it ever has been before so to get started here’s what you have to do all you have to do is click that plus sign in the middle of the YouTube app and from here you want to click create a short and then you’ll be able to choose the file you want to upload now remember most viral shorts on YouTube are between 12 to 15 seconds 24 to 30 seconds and 55 to 60 seconds so if you’re not outputting shorts that are in that length you’re probably doing something wrong and on top of that this
(02:27) is going to be topic specific so just because 12 seconds video on one topic worked doesn’t mean you should make all your videos 12 seconds instead you should actually be doing the research you need to do the research for the topic you’re about to post about and figure out the best length of that post because if you don’t understand how this works essentially people that watch Minecraft videos watch 60-second Minecraft videos or 30 seconds or 12 seconds and guess what each one of those different lengths has a different
(02:54) audience size so if you choose the wrong length for your content you could drastically increase or decrease the amount amount of people that you’re aable to reach and this could be having a huge impact on how many views you actually get so once you’ve uploaded your video via a mobile device now you need to put in your title and for right now this could just be a placeholder and remember you should never be uploading a title that has more than three hashtags I mean YouTube literally says in their terms of service that they wouldn’t
(03:18) recommend uploading videos with more than three hashtags because it decreases the ability for them to use those hashtags to find the correct audience and remember how YouTube actually works when you upload a video to YouTube especially if you’re a small channel YouTube is going to seede your content with a specific audience if they do not like that content your content’s not going to get continued to push out and one of the ways that you can affect which audience YouTube is actually seating your content with is by choosing
(03:42) the right hashtags and by doing two other things I’m going to share with you later on this video which are going to make a huge difference if you’re not reaching the Right audience right now so after putting in your placeholder title right there what you’re going to want to do now is click on that little edit icon that’s going to allow you to choose a thumbnail now remember you can’t choose a random photo for the thumbnail it needs to be something that actually shows in the video so when you’re
(04:03) creating your video you need to be creating a scene that you think is going to be a good thumbnail and remember the best way for you to actually determine what type of thumbnail you should be creating is by typing in the title or typing in the topic and seeing what the other thumbnails look like and make sure yours is better ideally you’re going to want to be invoking curiosity or showing something that gets to the point of the title or what they could expect to come later and makes them need to click on
(04:27) that video because if somebody doesn’t need to click on your video they’re probably going to click on somebody else’s from here you want to click on visibility and you want to schedule the video for some date far in the future don’t make it today don’t make it tomorrow cuz it could potentially mess up one of the later parts that we’re going to add in this video and also you want to make sure that you do not put it as unlisted or put it as private I know a lot of small accounts have been doing
(04:49) that and it could potentially be decreasing the reach that you’re getting because those two are really only used if you want to share a video with somebody and never want to set the video public or if you want to run the video as an ad and you don’t want it to actually show on your YouTube channel or you want to put it on a course or something along the lines of that so please don’t use those features as a placeholder so now what you need to do is head over to your desktop or your laptop CU there’s a ton of other changes
(05:13) you need to make to this piece of content but first I need to make sure that you actually have a good title for your short this is a stage where a lot of people mess up if you’re just choosing a random title or you’re not putting a lot of effort or thought into this it could be destroying the amount of views that you get because it’s the biggest signal to YouTube of who they should pushing the content to now what I strongly suggest you do is use a tool like vid IQ and I want you to use it for two reasons one they give you daily
(05:37) ideas based on your channel based off of the post that I’ve done well and your competitor’s content or just the people on YouTube that are posting other content that’s similar to yours on top of that you can use their tool to do keyword research so you can search for something and actually determine the best keyword to put in your title that’s going to maximize the amount of views that you’re getting and on top of that if you click into it you’ll be able to see all the trending videos and this
(06:00) will show you the scripts that are working the formats that are working the titles that are working and so much more that’s going to make you a way better YouTuber if you don’t already have vid IQ I strongly suggest you go to the pin comment below and sign up today it’s just $1 for 30 days and to be quite Frank it’s going to be the best $1 that you’ve ever spent because it’s going to make you a way better YouTube Creator and they will literally create your titles tags and descriptions for you
(06:25) okay so now that we got the phone part out of the way and you’re using vid IQ now to come up with the best titles tags and descriptions we need to actually add that in your content so now what you’re going to do you’re going to want to add your title I know a lot of people out there are saying use titles that are less than 55 characters long yes that’s great for entertainment stuff but for Education stuff it might not be the best in fact the majority of videos that have gone viral on my channel actually have
(06:48) titles that are a lot longer than 55 characters so don’t hold yourself to that but just know 55 characters might be the only thing that shows up and from there I need you to write a description the description should ideally be 2 to three sentences long it should have the keywords that you have in your title and it should basically just be a description of the video please make sure if you’re going to use hashtags you put them in the title and you do not put them in the description I’m going to share with you later the best hashtags
(07:13) to use for your specific Niche but first I need to make sure that you’re choosing the right tags now when it comes to tags your tags should look like this essentially all you’re going to do with tags is you want different phrases that are relevant to the video and you want to fill up 450 to 47 five of the 500 characters I see a lot of people go all the way to 500 I see a lot of people stay below 50 neither of those things are going to help you and you need to make sure that you’re choosing the right
(07:39) title choosing the right description choosing the right tags but we can’t stop there because YouTube just released a new feature that you need to be adding to your shorts and it’s going to Skyrocket the amount of money that you make on YouTube the time it takes you to get monetized and ultimately how many views you end up getting now that next feature that you need to make sure that you’re adding is a related video YouTube Just came out with this if you don’t know YouTube got rid of links on shorts
(08:03) they did this to combat spam and to combat fraud but now what you can do is add a related video and you could do this for three different things one you could change all your related videos to your latest long form piece of content to drive more people there so you make more money and get monetized quicker the second thing you can do is set up a sales page or a sales video that’s going to be unlisted and then drive everybody to that or third you could drive people to your other shorts in fact the more views that you get per viewer on YouTube
(08:31) the higher the odds that they’re going to continue to push out your content we can’t stop there because there’s one other thing you need to make sure that you do now that your video is done it’s completely uploaded you’ve done everything right you put the titles the tags the description the related video now what you need to do is publish your video or schedule it for a future date and from there you need to go to the video you need to leave a pin comment that’s going to be getting people to
(08:54) subscribe or getting people to watch more of your content because if you’re not doing that you’re missing out on views in addition to that if you’re not choosing the right hashtags in your content it could actually be the thing that’s killing your views so check out this video right here where I tell you exactly what hashtags you need to use for your specific Niche and how many hashtags you should be doing

The post You’re Uploading Shorts The Wrong Way 👀 DO THIS INSTEAD (How To Upload A YouTube Short 2023) first appeared on Social Marketing Associates.

Transcript:
(00:00) I posted a tick tock that got 19 000 views and then a few months later I posted the exact same video but this time applied a few principles that I’m going to be teaching in this video and it got almost 5 million views same video just a few small tweaks so what made the difference let’s talk about it why are your Instagram reels or tick tocks not getting views now each social media platform will have its differences in formatting and algorithms but the basic principles that make a piece of content go viral are all the same and I
(00:32) want to share with you 10 of those principles in this video but first why why should you care about getting views on and building a following on Instagram or Tick Tock for yourself or for a video client in short because more traffic more followers equals more people to Market to which ultimately will allow you or your client to make more money in your business and if we’re being honest that’s the end game for most creators and businesses is to make a living off of that content so if you want to grow
(00:57) your business or be a capable marketer to grow other businesses you’ll want to learn and apply these principles so let’s dive in our first and most important tip is content is King the first and main reason why your rails or tick tocks don’t get views is that your content isn’t relatable relevant or shareable the rest of my tips in this video won’t do you much good if the content of your video just doesn’t appeal to anyone so let’s give you a few examples of how to do each of these
(01:24) first relatable can people relate to your content a good example of relatable content in the filmmaking space specifically is Chris Hua wow ha one of his most viewed reels as of late is him posing a relatable question so you want to get into photography he then shocks you with his answer don’t do it and then gives you all the relatable reasons about how expensive it is how many endless pieces of gear you have to buy how many posts on Instagram you don’t get any views and eventually you get one awesome photo and it makes it all worth
(01:55) it now these are all examples of relatable scenarios as someone watching this you think oh man he is describing my experiences so you hit the share button so it hits two of those three factors really well and that’s why this post got a lot of shares and Views now Chris is more focused on comedic sketches and posing relatable questions and scenarios but comedy may not be your strength so let’s look at Sam colder who focuses more on shareability one of his most viewed reels at 3 million views is him cliff jumping and an amazing
(02:25) tracking shot from an fpv drone now this activity is hardly relatable to most regular people but it is shocking both the activity and the camera movement are shockingly cool and that shock Factor makes things shareable you watch this and you think oh man I gotta show my buddy how cool this shot is and if you look a few weeks earlier he basically posted the exact same clip except this one only had half a million views which shows that the activity was still shocking enough to get a good amount of views but when he then added some epic
(02:54) music an epic tracking camera movement suddenly the share ability went way up so as you’re creating content for yourself for clients ask yourself the question would I share this with someone I know if the answer is no then think how can we spice this up to add some more shock or wow factor to make it more shareable the last example we’ll look at is my account on full-time filmmaker now I don’t put much Focus on Instagram and Tick Tock content so my numbers aren’t going to look as good as these other
(03:22) guys I’ve mentioned but my brand focuses more on relevant pieces of gear unboxing videos generally perform better than my tutorial content because everyone unboxes products so it’s relatable activity but beyond that when I choose to unbox a piece of camera gear that recently came out that makes it relevant relevance means it’s trending it’s in the news it’s new it’s a novel when you can post about something that people are already talking about it will catch their eye because it’s relevant to them
(03:50) my most viewed unboxing video was surprisingly this lens cap because not only was it new but it was unique interesting novel and unusual so the goal when creating any content Instagram and Tick Tock content included is to try and check off all three of these boxes let’s move on to our next tip and that is keep it concise a big question I get asked on this topic is how long should my rails be and vaguely the answer is as long as you can keep someone’s attention for generally the algorithms will favor
(04:20) shorter content like 5 to 10 seconds but that doesn’t mean longer form content can’t be shareable I recently started a new faith-based account called true Millennials and even though most of my reels aren’t concise at all one of my four minute rails got over 300 000 views and I just barely started this account so that shows you a couple of things that one you don’t need a large following to catch hold of Instagram or tick tock’s algorithms but two it also shows you that length doesn’t
(04:45) necessarily matter Instagram specifically has a 90 second limit on their rails but they recently changed posts that can be up to 15 minutes long to also show up in the real feeds even if it’s longer than 90 seconds so even if it’s longer than 90 seconds it still has the same shareability as a real that having been said our attention spans are short so generally speaking the shorter the better and that brings me to our next tip the hook the first three seconds is the most important part of your video as people are scrolling
(05:15) through Instagram or Tick Tock you have about three seconds to capture their attention to hook them into watching the rest Mr Beast is one of the Masters at creating engaging hooks his primary way of doing this is by posing a relatable question right out of the gates or giving a quick summary of what the video is about right at the beginning but as you’re brainstorming content and as you’re in the editing room think what can I do in the first few seconds of this video to get people hooked I did that with this video you’re watching
(05:43) right now I picked out what I felt was the most shocking most engaging part of this video and I put a little teaser at the beginning to hook you in to get you interested in learning more so if you have a one minute video for example I’d put the most engaging clip my most shocking moment or the most relatable clip at the very beginning but moving on to our next tip and that is the 10 second rule originally I made this roll up about seven years ago since then attention spans have diminished so we’ll update it and call it the five second
(06:10) rule but basically what it means is don’t let more than five seconds go by without changing visually what your audience is looking at the first step is to to hook their attention the second step is to retain their attention throughout the whole video this can be done through captions or on-screen texts or it can be done with changing camera angles or punching in on the existing angle but probably the most engaging option is to add b-roll or video clips that visually show what you’re audibly hearing this tip is more relevant to
(06:37) Talking Heads like this but the rule applies to any kind of edit now ideally you have your own b-roll that you’ve shot but if you don’t have any b-roll of the subject matter at hand then just use some stock footage the site I use for all my stock footage is story blocks and they’re actually the ones sponsoring this video today recently I’ve been using them a ton for a lot of my Instagram edits allowing me to turn otherwise rather boring Talking Heads into engaging Instagram reels and I can always find the stock Clips I’m looking
(07:04) for at storyblocks because they have over a million 4K and HD royalty free video clips to choose from and they regularly add more based on in demand keywords and you also get unlimited downloads and simple licensing without any extra fees with their flexible subscriptions that’s my favorite part is I don’t have to license individual Clips I can just download as many as I want and I also frequently use their pre-made motion graphic templates to increase the production quality of my videos and streamline my creative process with
(07:32) minimal effort so as a long time subscriber I can highly recommend their services and you can learn more by clicking the link in the description below or go to storyblocks.com Parker and it doesn’t have to be exactly every 5 to 10 seconds that’s not the point just keep the edits engaging keep your audience on their toes by giving them something new to look at as often as possible but moving on to our next tip and that is to add value rather than ask for Value let me point out one of the biggest mistakes I see content creators
(08:02) make on social media in general and that is that they post about themselves newsflash no one cares about you until they know how much you care about them until you add value to their lives that could be in the form of entertainment or giving them news out updates educating them or it could be making them laugh making them feel good about themselves inspiring them but this is why so many podcasts and Vlogs fail out of the gates because most Vlogs and podcasts are centered around me and my life hi welcome to my podcast today we’re going
(08:34) to talk about me no one cares Peter McKinnon tried to start a vlog back in the day and no one really cared about his daily life until he started adding value to their lives through tutorials and education now it help study is also super entertaining so he adds value in that way as well but the bigger value that exploded his channel was his focus on educating others so ask yourself that question when brainstorming what kind of content to create is this going to add value to other people’s lives okay next
(09:03) tip is humans connect with real humans not with brands or organizations this is a tough one for me personally and for many videographers and filmmakers in general because we usually like to be behind the camera we don’t like putting ourselves on camera unfortunately though in today’s landscape of social media it favors the extrovert favors those willing to put their face on a camera now of course it is possible to create successful reels and Tick-Tock content without putting your face on camera but I encourage every Creator even if you
(09:32) are a behind the scenes camera person to build your personal brand by including behind the scenes shots of yourself talk to your audience on camera when it makes sense not only will this help you better connect with your audience but it will attract more video clients as well as they get a feel for who you are as a person since they’re hiring you to work with you not just buying a final video product from you and on this note I’ll add that people connect better to you when you’re being real authentic organic
(09:58) unscripted again I’m not great at this because I script A lot of my content but for example that’s why such a popular format you’ll see in reels and tick tocks is a clip of two people talking to each other in podcast format because two people having a real unscripted dialogue comes across so much more natural and real and organic than someone talking to a camera in monologue in order to monologue the person has to be insanely talented as a communicator which some people are but for those of us who
(10:25) aren’t dialogue with another human can help it feel a lot more real and natural as humans connect with real humans moving on to our next tip though is to keep up to date with Trends and trending audio yes it is possible to succeed on Instagram and Tick Tock without ever jumping on a trend or ever using a trending audio but of course the algorithms will work in your favor if you can include some trending audio and your content will instantly fall into the relevant category if you’re jumping on a video style or song that is
(10:55) trending this is one of the easiest ways to grow from nothing an example of this on our Tick Tock page at full-time filmmaker was a one minute clip from one of my tutorials showing the difference in focal lengths but if you’re shooting at too wide of a focal length the face looks too skinny and pulled back and it did okay it had 19 000 views but we didn’t use any music just the clip then a couple months later we posted the exact same video and except this time we cut out my voice and instead put the
(11:21) stupid Siri voice as the voiceover and we put a caption on the screen and put it to a song that was trending at the time and we also followed my second tip and chopped it down to just 10 seconds to make it more concise this is how different focal lengths affect how how you look I’ve been dancing in my room and what do you know it got 5 million views 19 000 versus 5 million and using the trendy Siri voice and the trendy audio was a big part of that difference now don’t feel like you have to jump on Trends if you can naturally include some
(11:56) Trends in your content then great but don’t force it I have seen people though that will post multiple variations of the same edit each one with a different hook and different music and different lengths until they get one of them to take off and then they’ll delete the other variations but moving on to our next tip which is specific to talking head content like this is don’t neglect lighting and audio a lot of shareable content these days can be done from a smartphone camera and I think that’s
(12:21) fine as far as video quality goes even the audio can be usable from a smartphone as long as you’re close enough to the camera but if you’re doing anything where you’re not right next to the camera then use a microphone it will make your videos feel so much higher quality I promise and if you love mic options I recommend in different price ranges would be first the FTF gear lav mic which is thirty dollars that’s your cheapest option and it is wired the biggest downside of these cheaper mics plugged into a phone is that you can’t
(12:48) adjust the volume level so you can’t talk too loud or else it’s going to distort your next step up is something like a saramonic love mic that can plug straight into your iPhone and it has a wireless transmitter and this one costs about a hundred and forty dollars but does give you some gain control and then I also own a DJI love mic which is a nicer version of The saramonic Love mic that comes in at three hundred dollars and I’ll show you now the difference between the audio in each of those alright so so your audio sounds like
(13:13) just coming from the iPhone itself usable fine but now and this is what your audio is going to sound like with the FTF gear mic nice and cheap thirty dollars next you’ve got the saramonic lav mic that you can either talk into this or you can talk into a microphone this is going to be Wireless that transmits to it so you can have more freedom and then you have your DJI love mic that just comes with this you can plug a mic into it but doesn’t come with one and this is going to give you the most control over your game levels just
(13:40) coming from the iPhone it’s self with the FTF gear mic the saramonic lav mic and then you have your DJI love mic and we’ll talk about Studio mics in another video I have coming out talking about podcasting but on the lighting side again you can get by with a cheap camera as long as your lighting looks decent the free option of course is plop yourself next to a window or you can pick up a ring light for less than a hundred dollars or take it a little more serious and get something like an amaron 60D plus a soft dome for around 200
(14:07) total but with just a couple hundred dollars in audio and lighting gear your videos are going to look and sound much higher quality watch me now deliver the same line with good lighting and good audio versus bad lighting and bad audio and tell me which one you’d be more likely to stop and listen to stop scrolling and listen to what I have to say I desperately need your attention stop scrolling and listen to what I have to say I desperately need your attention on now to our next tip that is captions or on-screen text watch that same video
(14:40) but now with captions added stop scrolling and listen to what I have to say I desperately need your attention captions or subtitles are a growing necessity on short form content it makes content much more engaging and easier to consume as you can both hear audibly and see visually what’s being said this also makes the content more shareable across other languages as some people may be able to read your language better than they can understand it personally I use Adobe Premiere Pro for most of my posts to Auto generate all my captions and I
(15:12) did a tutorial on adobe’s YouTube channel that I’ll link below on how to generate those captions but you can also use phone apps if you don’t have Premiere Pro I’ve used the app captions and I’ve really liked using that but captions are a great way to do what we mentioned in the five second rule tip and that is to keep your audience engaged and retain their attention better throughout the entire video and even if there’s no talking in your video by throwing on some text on your video
(15:36) at the beginning for example it can act like a hook to add anticipation and to tell the viewer what they can expect to see happening later on and now moving on to our last tip number 10 is aspect ratio and Export setting this tip pains me but sadly vertical 9×16 content will typically perform better as it takes up the full use of the screen and looks more organic like you shot it on your phone vertically if I’ve shot something in 16×9 I will either just scale in to fit a vertical frame or if too much of
(16:07) my subject is being cut off then I’ll just put a title on top and some subtitles below to utilize the space better but ideally the video itself is taking up the full vertical frame so you’ll want to keep that in mind when framing your shots but when I edit together content that I’m delivering for both YouTube horizontal and Instagram vertical I’ll first do the edit vertically in a 1080 by 1920 sequence I’ll then copy my whole timeline and paste it into a new horizontal 1920×1080 timeline and then I’ll just reframe the
(16:36) clips to fit the horizontal aspect ratio and adjust the captions as needed usually only takes me about a half hour to reformat the entire video from one to the other keep in mind though with your vertical edits that part of your frame is going going to be cluttered with Instagram or Tick Tock details like likes comments shares and the caption below so I actually have a PNG template that I made that I’ll link below that you can download for free that you can overlay while you’re editing to ensure that none of the important captions or
(17:03) important imagery is clashing also keep in mind on certain phones like the newer iPhones when you click into an Instagram reel or on Tick Tock it actually crops your video even slightly skinnier than 9×16 aspect ratio so again if you use my PNG overlay you can see exactly where stuff gets cut off on these red lines on this note I get a lot of questions about the best export settings for Instagram and Tick Tock how do you keep the videos from getting reduced in quality I hate to break it to you but social media
(17:33) sites will always reduce the quality of your videos through compression you’re just gonna have to get used to that whether you can press it in Premiere Pro or once you upload it to Instagram either way it’s getting compressed so edit and export from Premiere Pro in the quality you’re happy with I personally just do high quality 1080p preset and Premiere and then I match Source the aspect ratio but the important part that will make a difference in the overall quality is in your Instagram settings
(17:58) click on accounts then go to data usage and make sure you have toggled on upload at highest quality if you don’t have this toggled on then if your internet speed is slow it will reduce the quality in order to allow you to upload your videos quicker so make sure that’s toggled on and that will give you as good of quality as Instagram can muster and as a bonus tip for you distribution is Queen if content is King distribution is Queen this refers to things like using hashtags using a good cover photo or thumbnail posting during a certain
(18:27) time of day posting on certain days posting a certain frequency and posting consistently in general all these little things will increase the likelihood of your videos getting seen so go look your analytics to see when your viewers are most active for me it’s in the mornings around 9am so that’s when I try to post for me there’s no specific day that people are more active on Instagram and I personally don’t take the time to do hashtags to I’m sure it can help probably the most important part of good
(18:51) distribution though is consistency algorithms love to see regular activity for example I went a couple months without posting much on Instagram maybe only once or twice in that time and for the first time in years I started losing followers rather than gaining so I set a goal to at least post once a week and after doing that for three or four weeks the algorithm God smiled upon me and my daily followers started regularly going back to positive I think once a week is a good Baseline to try and shoot for if you want to grow following and stay
(19:20) relevant to your audience ideally you post more than that and if you don’t see great results after a few weeks be patient stay consistent learn from your mistakes and successes and pivot your content each week based on what’s doing well and what’s not doing well and keep in mind that there is a variable of Randomness to this virality game sometimes what it takes for a post to go big is that one specific person with a large following happened to see it and share it and that’s what gives it the
(19:46) initial push to start spreading but you can’t predict or Bank on that one big person to share it so don’t get frustrated trying to nail this down to a science some posts will fall flat some will take off and there won’t always be a specific Rhyme or Reason to it don’t let that discourage you from continuing to create and on that note educate your clients as well when you’re doing rails for them that virality is a random game and I would brainstorm 10 variations of the same piece of content with your
(20:12) client making a bunch of different Hooks and then in the editing room I’d pump out a variety of edits with different styles and approaches so there you have my tips on how to get more views on Instagram reels and tick tocks obviously you don’t have to do all of these on every post these are just some general principles to keep in mind as you’re creating also I did an interview with my buddy Tanner Townsend who grew his music Instagram Tick Tock following from 2 000 followers to over a hundred thousand
(20:39) followers in just a matter of two months and then shortly after he grew his dad’s business account from 13 000 followers to again over a hundred thousand followers in just two months and and he explains how he applied the principles mentioned in this video to do it so if you’d like to see that interview is reserved exclusively for full-time filmmaker members linked below to check that out to get access to over 600 tutorials to help you grow your business lastly don’t forget to subscribe for more content just like this and if you
(21:06) have any further questions please let me know

The post BOOST Instagram Reel & Tik Tok Views in 2023 -10 TIPS first appeared on Social Marketing Associates.

Transcript:
(00:00) hey this is Dave from unipro in this video I’m going to show you how to get way more views on all your Facebook reels and as an example I’m going to show you some of my Facebook reels and these are targeting a very specific Niche audience yet they’re still getting thousands of views and in this video I’m going to show you the exact strategies that I use and that you can use to make sure that all of your reels get seen by a bigger audience let’s Dive In [Music] so you know that Facebook loves reels
(00:27) you know if you want to be engaging your audience and growing your audience you need to be creating reels but your reels just aren’t getting as many views as you’d like maybe they did at the start maybe the first couple reels you created got a lot of views and then you’ve noticed that engagement and that reach and the number of people who are viewing is decreasing well what the heck some people will say you know just give up on Facebook reels all together go back to posting only on Tick Tock or maybe
(00:49) creating shorts on YouTube no way we know that Facebook is going all in on reels we know that Facebook loves reels in fact let me show you what Mark Zuckerberg recently said in one of his posts he said Facebook just reached uh 2 billion daily active users and he says we’re making progress because of AI Discovery so their Discovery is getting better and specifically reels are a major driver of this so Zuckerberg knows that Facebook reels are going to be a driver short form content is so hot Facebook has to make that a big part of
(01:19) its platform so don’t give up on your Facebook reels instead let’s walk through seven steps that you can take take in order to improve your reels so you get more reach you get more views you get more engagement and you can use all this then to grow your online business so let’s take a look at those seven factors right now the first thing you want to do to maximize the number of views that you get on your reels is to remove any watermarks so I’m going to show you an example here and this happens way too often you’ll see that
(01:43) this person they took their Tick Tock and uploaded it directly as a Facebook reel and it’s still got the tick tock logo here now Facebook it’s really clear that they’re investing a ton of money and a ton of time into Ai and just as their tools get better and better this is going to be so easy for Facebook to detect if it’s not already doing so and as Facebook sees that you’re just taking content straight off Tick Tock and putting it on Facebook how do you think Facebook the algorithm is going to feel
(02:09) about that content well there’s a good chance that your algorithm is going to be decreased and fewer and fewer people are going to see reels that have logos like this on them so make sure you upload a new version of your reel without any watermarks directly to Facebook that’s number one number two you want to post consistently Facebook is really looking for Content creators who are going to consistently be adding value to the platform and who are consistently keeping people engaged on the Facebook platform remember Facebook
(02:34) wants to make money and it does that by showing people ads so if your consistent content can help keep other users on the Facebook platform your reels are going to get seen by way more people Facebook will basically be saying hey thanks for being so consistent with creating this content let me show you how I do this I use a Content calendar here’s my content calendar and you can see in this column for Wednesdays every single Wednesday I create a Facebook reel and I post it on my personal profile now for you maybe
(03:01) you want to do this on a weekly basis like I do maybe you want to do it three times a week Monday Wednesday Friday maybe you want to create a reel every single day whatever you choose in terms of that interval just make sure that you’re really consistent so that you’re training Facebook saying hey we’re here to help you out we’re creating good content on a consistent basis now reward me with more reach and that’s exactly what Facebook’s going to do for you number three if you want more people to
(03:23) see your reels if you want to increase your view use you need to make sure that your audience is full of people who match the niche that would get the most value out of your content what do I mean by that well let me show you an example I’m going to go over to one of my reels here and this particular reel is talking all about Facebook jail you can see down here it says Facebook jail explained well what is Facebook jail Facebook jail is something that basically if you do too much activity or too quickly or you
(03:45) do something Facebook doesn’t like Facebook prevents you from doing certain things on Facebook who would care about this well business owners care about this because they’re using Facebook to grow their business that’s why they’re so active on Facebook in the first place and so it’s really important if I’m going to create a Facebook reel about Facebook jail I need to have an audience who cares here’s how it’ll work for you if you create a Facebook reel Facebook’s going to show that to your audience
(04:08) assuming that the Reel actually matches your audience people are going to start engaging Facebook sees this and says okay we got a winner here let’s show this reel to more people outside of your existing Network who might also be interested and so that’s why it’s so important that you’re building a niche audience who would care about your face Facebook reels now step number four to make sure that your Facebook reels get seen by more people is all about using hashtags and again I’m going to go over
(04:31) and show you an example here so some people will just stuff their content full of hashtags and it actually decreases in Effectiveness the whole reason that we use hashtags is to help Facebook categorize what the Reel is about and so if you create 50 hashtags that’s a lot right that gives 50 different ideas that Facebook has to sort through and determine which one really represents what this Facebook reel is all about so instead what I recommend is that you use three to five really targeted and specific hashtags
(05:00) let me show you an example here so this one is all about getting hot leads on Facebook and notice I use three hashtags I say Facebook marketing online business and online marketing that’s all Facebook needs to know and now it’s going to take those hashtags and say okay this reel is about online marketing Facebook marketing when we see people engaging on content that’s about a similar topic it makes sense to show this reel and therefore this reel will get more views and you can do the exact same thing
(05:24) choosing 3 three to five very specific hashtags for all of your reels step number five to make sure that your reels get more views is by using a hook because Facebook reels are such short form content you only have a split second to get people really engaged to get them interested to make sure that they watch the entire 60 or 90 seconds however long your reel is and so in that Split Second the first second or two of your video you need to give a hook let me show you an example here this particular reel is all about a new
(05:51) feature from Facebook called Facebook stars that lets people earn money directly from Their audience and so I want to make sure that right out of the gate people understand that this is something new that they haven’t seen before how do I do that I create a hook right on the screen it says new Facebook Stars emphasizing this is new so think about how you can do that with your reels as well right off the bat starting with something that hooks people in so they know they’re going to get value that they haven’t gotten before they
(06:17) know they’re going to want to stick around and watch your entire reel as they watch your entire reel as your view time goes up guess what happens Facebook algorithm sees this and it’s going to start showing your real to more and more people and this leads into number six if you want to get more views on your Facebook reels you need to be using a call to action I’m going to show you an example here all of your reels should tell people what to do next and here’s a good example this particular one was
(06:40) very blatant about it this particular one said type eight in the comments and you can see the result here was 63 comments well what does this do this shows Facebook that people are watching this reel care enough to actually stop and take the time to comment think about that that’s a big deal for reels because reels are so quick and they move so fast through someone’s feed for someone to take the time to stop and comment really shows Facebook that what you produced is hitting it’s really resonating with your
(07:05) audience and therefore Facebook needs to find more people like that to show that real too so how do you do this you can tell people to like the Reel you could tell them to leave a comment like I did in Israel you could tell them to reply to a comment that you put in the Reel anything that gets them to engage on your reel is going to boost your algorithm for that reel and get it seen by more people that’s number six now step number seven is actually something that I don’t use with my reels but it could benefit you depending on your
(07:29) Niche so I do want to address it and that’s trending music if the type of content that you’re creating is for entertainment or if you’re targeting an audience that would really be interested in the type of music you’re using it may be beneficial for you to pick a trending piece of music from Facebook reels as you’re creating your reel and use that within your reel so that people who are engaging on other reels that also use that same training song are more likely to see your content now for me because
(07:55) I’m targeting a business audience I’m not so interested in people who are looking for specific types of music but maybe that makes sense for your Niche and if that is you then definitely try adding trending music to your reels when you create them and this could get your reel seen by more people so those are seven steps that you can use to increase the number of views that you’re getting on your Facebook reels now I do want to be fully transparent and let you know that one of the ways that I make sure
(08:14) that my reels are getting seen by the right people is by using a special tool it’s called unipro and if you’ve never tried a unipro before you got to check it out go over to unipro.com will go out and find your ideal leads and bring those leads over into your audience it’ll help them engage on your content it’ll boost your algorithm so that more people will see your content and even more leads will come your way and unipro even helps you make sales directly through Facebook it’s been an absolute game changer for my business
(08:39) and I know the same will be true for you so definitely check it out at unipro.com that’s what I’ve got for you in this video if this was helpful to you in any way give this video a like and if you have any comments or questions about the algorithm for Facebook reels and how to make sure that your reels are getting seen by more people and by the right people leave those below I’m happy to help out again if you haven’t checked out unipro definitely go check it out you’re gonna love it go over to
(09:02) unipro.com it’s really going to be a game changer for your business it’s going to help you grow so much more quickly on Facebook that’s what I’ve got for you in this video can’t wait to see it in the next video

The post Facebook Reels Not Getting Views? [Do THIS Immediately] first appeared on Social Marketing Associates.

Transcript:
(00:00) in this video i’m going to show you step by step how to use the new facebook reels feature and make high quality content now if you’re not using the facebook rails feature it’s something you should seriously consider the reason being that typically when a social media company like facebook or instagram launches a new feature on their platform as part of that they push a massive amount of traffic or eyeballs to that new feature and that means that you or i can take advantage of this new feature and get a lot of that traffic so if you
(00:27) miss the early days of tick tock or the early days of instagram reels or youtube shorts it’s now the early days of facebook reels and you can take advantage of that step one let’s talk about actually getting to the real section of the facebook app since facebook app has become so convoluted it’s hard to find where you’re at a lot of time now there’s actually a few different ways you can get to reels the first one you can see right here where it says stories i can click reels or rooms so i can go there and i can see
(00:50) other people’s reels or on the far left just like with facebook stories i can click create real you can also see that directly below what’s on your mind the option to create a reel is there clearly they’re pushing reels and then finally if for some reason these aren’t showing up which seems to happen sometimes you can go to the far bottom right in the menu and there’s another reels option right there so we’re gonna go back to home right here we’re gonna click create real and this is the screen that it’s
(01:12) going to take you to now something you need to understand before we get started is that some of the edits and the things that you’re going to do like effects on your video they’ll be done ahead of time before you film and some of them are done after the video or after you film so we’ll let you see which one is which as we go along here now you can see here where it says length okay this is where we select the length of the video and we have three options 15 30 or 60 seconds now i usually just select 60 since it
(01:36) doesn’t have to be the length that’s selected it can be however long you want up to the length that you select so we’re going to select a 60 second video right here next you can see that we’re going to choose an input meaning where is this video going to come from the button at the bottom basically says we’re going to film that video from one of the two cameras on your phone now you can switch on the bottom right back and forth between my two cameras look there’s my desk so you can switch back
(02:01) and forth on the input there or you can select from your current camera roll now i can select this video clip right here but once i’ve selected that clip i can no longer add anything else meaning i can’t string together a bunch of clips inside of the facebook app i can just select one and then move from there however if you choose to make videos from the button at the bottom the recording button you can actually string together recordings let me show you what i mean real quick if i click this button
(02:27) and hold it down the recording button you can see at the top it’s telling me how much time i have left in this recording but now i can pause and let go i can change over to the front camera if i want and i can record again and it’s going to start right where it left off you can see now it’s saying i’ve got about 50 seconds left and counting and you can see each of those circles is a break so as long as you’re holding down that recording button it’s going to be recording and it’s going to start from
(02:49) wherever the previous recording ended up to 60 seconds now you may have noticed a lot of people doing reels where they’re actually singing along with content and music and things like that and the way they do that is on the top where it says audio you can select the audio ahead of time which means the audio will play as you record and that’s how people are able to sing or make sounds directly with the audio as they go now the way the audio works you can preview different songs by clicking the play button here we’ll show you right there
(03:14) you can also save different ones that you like for later and it’ll be saved just by clicking that little bookmark right there and once you have one that you like then you would click it and it will add it to the mix now since most songs are not the exact length that you need you can take this bar and actually scroll it back and forth and figure out where it is in that particular song that you want the clip to be pulled from so i’m going to choose just from the very beginning for the sake of the tutorial now that we’ve done
(03:39) that we’re back to our main screen and we can continue recording but you’ll notice as i click record it’s going to be playing the song as well so that i can record myself with the music we’ll see that right here [Music] [Applause] [Music] yeah that’s not really my style on facebook reels the next thing you need to know is the speed editor right there so you can see it says speed and what that means is i can actually ahead of time choose if what i’m filming wants to be played faster or slower than i’m
(04:09) actually filming for example if i select point three right here then when i film it’s actually going to be playing what’s recorded in slow motion so watch when i click record right here you’re going to see that timer at the top go really really fast because it knows that whatever i play is actually going to be one third as fast on the screen or it’s going to be about three seconds for every one second of recording and i can do the same thing in speed meaning three times the speed whatever i film it’s going to play it
(04:34) three times as fast moving down we can select effects ahead of time meaning i can select uh click effects and then it’s got all these different little things that you can do to yourself that in my opinion are quite nonsensical but do quite well on both facebook reels and tik tok and the last two options are the timer and green screen timer is very easy let’s pretend you want to do some kind of cool trick or something like that and you want to set down your phone run out and then have it start recording
(04:56) you’d click timer and you can choose 3 or 10 seconds and then you can also say only record for 30 you know 30 seconds 10 seconds 5 seconds however long you want it to record click set and you’re good to go and then last you can also do a green screen and all green screen is is i can select this i can choose a different background for myself here you can see that was very very easy to do or i can choose it from my actual camera roll and i can choose a background like this very very very easy now once you’ve
(05:19) filmed as many clips as you want for example right now if you look in the top left you can tell i’ve filmed two clips once you have as many clips as you want and you’re still under your time limit you click next now clicking next will take us to the post filming editing section but it’s worth noting that if i do something like add a sticker or any other editing and then i click go back it will actually discard all the changes so i can go back to add more clips to the end of my clips but you will lose
(05:42) all the changes you made in the post editing phase at that point now some of them are very similar for example we can edit the audio once again at the end if we want something different you’ll see here though after you click that is that you can actually mix the audio meaning you can push more volume towards your voice or you can push more volume towards the actual music and make kind of a nice balance in the two different sounds they’re hearing you can also click add voiceover right here and then you can record a voiceover over
(06:06) different sections of the video as you go you can also make edits to individual clips meaning when i click edit clips right there you can see i’ve got two different clips at the bottom one’s five seconds and one’s three seconds i can click into either one of those i can make trims if i started talking too late or something like that or i can reshoot it or do any of these edits at the bottom like change the speed change the crop do a reverse or a mirror now the last thing is probably these stickers
(06:28) right here and you can see right here i select stickers and it’s just different fun things i can add to the video i can also add gifs or emojis and kind of add a little bit of fun pizzazz to what’s supposed to be fun videos now as soon as you finish this and you feel comfortable with the video that you’ve created you can go click next and now all you’ve got to do is add some kind of title to your video that’ll get people to watch it you select who you want to be able to see your video i never know who uses most of
(06:52) these options i typically just go public but then last is the remixing option now this is kind of cool and i typically leave it selected it’s very similar to tick-tock duets but essentially someone out there can watch your video they can say hey i want to make a fun video that’s side by side and we’ll show on the screen here an example but it’s their video plus your video on the other side and it kind of promotes you to their followers as well so it’s just a way to help grow your channel and you
(07:13) can also do the same to other people so all you would need to do is when you’re looking at different reels from different people like this you can see the bottom right there’s three dots i can click it and click remix this reel what that’s going to do is actually put you on one side and they’re real on the other side and you can make a fun little video of you kind of pointing out what they’re doing or adding something to what they’re doing and that’s facebook reels if you’ve used tik tok or youtube
(07:35) shorts it’s very very similar they’ve added some other cool features as well basically learn from some of the mistakes of tick tock all in all it’s a great app and it’s a great opportunity right now to be getting some really easy traffic to your content now if you’re a creator and you’re trying to monetize content this is the channel for you don’t forget to subscribe and thank you so much for watching

The post Facebook Reels FULL Tutorial (Ultra-Beginner Friendly) first appeared on Social Marketing Associates.

Expertise
3 pillars of Content
What you do

Secret Sauce (for authenticity, Foundational)
Pats – How did you arrive at being this expert?
Present – Who are you now?
Professional
Lighthearted

Business (bite-sized, actionable)
Soft Sell
Hard Sell

OPTIMIZING
Hook
Patter Interrupt w/diff clips, angles, backgrounds, etc.
Cover Photo with Text

Transcript:
(00:00) if you love photos and captions and carousels I  don’t think that you have to completely abandon   those I’m never going to be the one to say  you can only post video that is your only   option however in the current landscape of  social media in 2023 we really are living   in this video first world on Instagram on  Tick Tock and of course other platforms today I’m very excited to be joined by jarrah  Bean if you don’t know who Jared is she is a   short form video strategist and speaker who helps  service-based businesses and content creators grow  
(00:40) their businesses with video her course is called  the video editing Rodeo Jara welcome to the show   how you doing today I’m doing so well thank you so  much for having me I am excited to have you on the   show today Jared and I are going to explore short  form video strategy but before we go there let’s   roll back the clock to your story I would love  to hear how’d you get into short form video Start   wherever you want to start we’re gonna rewind back  kind of a far ways here because the the origins  
(01:11) have have uh begin when I’m like a wee girl on  my mom’s lap so my mom is in the world a video   she works on Films commercials TV so from a young  age I’ve been sitting on my mom’s lap as she edits   different perfume commercials and fashion shows  and documentaries and so video and film and very   much editing have been in my blood since those  early early days and as I grew up anytime I would   have a school project like I remember in eighth  grade having a biology project on the artipithecus  
(01:45) Rambis and rather than like create a poster or you  know have a talking presentation I would create   these like feature length uh videos as my final  project and I think my teacher still shows that to   this day granted it was on VHS so hopefully he’s  transferred that over by now so video’s been in in   my realm for quite some time and I grew up in New  York City I graduated and went off to college in   Los Angeles I went to USC went in Undeclared  didn’t know what I want to focus on ended up  
(02:18) being a fine art major with an emphasis in graphic  design so in that creative world like I’ve always   loved art I’ve always expressed myself visually  in some shape or form and so I graduate from   USC I get a job as a freelance graphic designer  working at a advertising company and funny enough   as most of us do these days we all have to wear  multiple hats so yes I was doing graphic design   but I remember teaching myself after effects  because I had to learn these little animations   for the different presentations that the the like  the salesmen were doing and I edited videos little  
(02:59) promo videos so yes it was graphic design but  I’m still kind of learning these skills I’m still   creating video projects if I think to the next  place that I worked at it was a fashion startup   I edited their Kickstarter video that made forty  thousand dollars so once again this video creative   thread is weaving in and out of my life well we  come up to 2015.
(03:26) I’m still a graphic designer   but I ended up working at a startup that wasn’t  the best let’s just say they definitely kind of   manipulated me a bit didn’t treat me so nicely and  I remember one day I’m standing in the mirror at   a wework and I’m exhausted I’m probably getting  paid less than minimum wage at this point with   the weekends that I’m working in late hours and  I part my hair in the mirror and there’s a bald   spot on my head I started to lose hair due to how  stressed I was from this job it was also during  
(03:59) this time I realized I was struggling with social  anxiety I started to see a therapist for that   so I look back at that time as just challenging  dealing with some stuff and that set the scene   for me making a positive change in my life now  at the time did I go I’m gonna make a positive   change in my life not necessarily but hindsight’s  2020 and there was definitely something pushing me   to pivoting in some shape or form now at the time  I had an Instagram account for my hand lettering  
(04:33) I used to draw letters and spend hours on it and  that was the first time I really tapped into the   power of community on social media this is like  pre-2015 we’re talking like 2013 or so I remember   connecting with different artists from all around  the world and collaborating them on these drawing   projects so I had that in my back pocket when  I decided to start a workout program in 2015.  
(04:59) and I started that workout program it’s called  or was called BBG uh bikini bodyguide by Kayla   it’sinus it was a total movement at the time and  I started an Instagram account workout Bean at   the time to accompany my journey to help hold  me accountable and one of the main reasons why   I started that Instagram account was because  I felt the power of community from my drawing   account that I had already had for about a year  or two so I start this workout program I start   this Instagram account and this was the positive  change this was the Catalyst towards it sounds so  
(05:38) dramatic but literally changing the rest of my  life because what happened was at the time the   word influencer didn’t exist so I can label it  as at that now but I became a fitness influencer   without there even really being a word for it I  became an Adidas Ambassador I then transitioned   to becoming a soul cycle instructor which is  spinning so Fitness just took over my life in   the best way possible in addition to social media  it was this beautiful coupling of these two forces   that just brought me so much joy Community  creative expression and so on and that went  
(06:14) on until about mid 2018 I had grown my Instagram  account I was uh pretty much working full-time   as an influencer doing brand Partnerships but I  decided to leave Soul cycle pursue that full-time   and that’s when I entered kind of a little  bit of an unknown era I think Soul Cycle and   Fitness had been so part of my identity for so  long that to no longer have Fitness was a bit   of a shock to the system and it was a year  and a half of sort of rediscovering myself   again and feeling quite lost if I’m being  totally totally honest by the end of 2019  
(06:52) it’s like I got I got to do something here  I I need more I feel pulled to do more than   just create content and I don’t mean that in a  condescending way because one can be a full-time   content creator and be absolutely fulfilled  but I just wanted to add something else to my   toolkit hired a business coach and that was my  official pivot into the world of social media   coaching and education so with my almost five or  so years of experience in social media at that   point building my own brand my own account I then  begin to transfer those skills to my students so  
(07:29) I created a group coaching program and I ran  that program for about seven years and that   is what also helped to launch my speaking career  uh speaking on stages Keynotes as well as working   with some major brands like Estee Lauder and Mac  Bobby Brown Adobe ATT and that really brings us to   current day where I am still very much a content  creator I I love creating for Instagram for tick   tock video specifically I also have the coaching  aspect of my business with one-on-one as well as   my programs and that third pillar is the education  and speaking um on on stages and virtually as well  
(08:13) so that’s jarrah in a bit of a nutshell for you  that’s a really cool nutshell so Jara who are you   um creating content for like who is that  ideal somebody who might be listening who   might want to check out you like who is  your who is your customer Avatar I guess   here is the overlay okay I’m gonna explain  something first because it’s going to make sense   when I give you my answer every single person  who is using social media to support some sort   of a goal Vision business is a content creator and  that’s what I think is a little bit different than  
(08:52) a content creator and an influencer an influencer  might be really working towards those brand deals   and Partnerships whereas a content creator is not  necessarily working towards those Partnerships but   they’re using social media in a strategic way so  we are all content creators if we’re showing up on   social media for something specific whether it’s  a mission whether it’s our business Etc now if you   are a business let’s say you’re a service based  business or product based business you are still  
(09:21) a content creator but we’re just adding on that  additional layer of your business so everyone’s   a content creator and then from that pool we  have people selling specific things Services   products and that’s where that business this layer  is added on so in terms of my ideal person I say   content creators absolutely I really specialize  in building personal brand helping people show   up authentically finding their voice and their  confidence their secret sauce as I call it but in  
(09:50) addition to that I love helping I would say more  so service based businesses because they are the   face of the brand and so that content creator  aspect really translates really beautifully to   their social media strategy but we get to add on  that layer of oh how do we promote our business   how do I talk about my services how do I get more  clients Etc so content creators as well as service   based businesses excellent so there are a lot of  people listening right now that first of all we’re  
(10:19) completely locked into your story but might not  be sold on the idea of creating short form video   so what do you want to say to those people  because there are lots of people who might   be uh comfortable writing or using photography or  images but maybe when it comes to short form video   they just haven’t really understood um why it’s so  critical what do you want to say to those people   couple things couple things I want to say to  those people first and foremost I don’t think   that if you love photos and captions and carousels  I don’t think that you have to completely abandon  
(10:59) those I’m never going to be the one to say you  can only post video that is your only option   however in the current landscape of social media  in 2023 we really are living in this video first   world on Instagram on Tick Tock and of course  other platforms as well and I think when people   are resistant to video a lot of times it comes  with the overwhelm of video video has a lot more   moving parts to it than just a photo and a caption  with video sometimes we have to show up on camera   we have to show ourselves use our voice there’s  editing involved that’s a whole other other layer  
(11:47) of technical skills and things that you have to  get used to then we have adding text and music   like whoa we just went from a photo and a caption  to listing off like five to ten different things   that we now have to understand and specialize  in so the first place that I want to start is   that video can be simple video can be simple and  effective I know as we’re scrolling through our   reels Tab and it’s currently in the moment  because reels is having a a moment where we   got all this trendy editing and it’s a little bit  more aesthetic than Tick Tock is and it can feel  
(12:23) like holy cow in order for me to be successful  I need to do all these transitions I need to   have the high quality stuff and sure that is an  option if you are someone who has those technical   skills if you’re someone who’s really driven  or has the time to pursue that type of visual   aesthetic content by all means however video can  be as simple as setting up your cam camera right   here as I’m talking on my desk putting it on  a little tripod or you know what sometimes I   don’t even use a tripod I lean it against a plant  or a water bottle or the lamp and pressing record  
(12:57) letting that run as I’m typing as I’m talking boom  We trim that down that’s about 10 seconds find a   trending song put text on top and you know we want  to make sure that we’re still delivering value so   I’m not just saying oh just like put some text  on it we want to think about what that text and   that caption is but that is how simple video can  be so I always like to start off with that to um   convey that video can really be this low barrier  to entry if we see all sides of it and not just  
(13:29) the super fancy stuff the other thing that I love  so much about video is the authenticity Factor   when we show up on video and show ourselves when  we use our voice there’s this instant transfer of   energy that you will not get in a million years  from a photo and a caption and I know it can be   absolutely terrifying to show up in that way  to reveal yourself in that way a lot of people   have fear around using their voice and talking  to camera and seeing themselves but once again   social media has evolved and it’s no longer this  glossy highlight reel I think people are really  
(14:13) wanting to connect with the human the realness  the genuine the imperfections they want to see   themselves in you in some shape or form so we  don’t need to show up perfectly which once again   really lowers that barrier to entry for anyone  who’s feeling super resistant to it at the moment   excellent okay so we’re going to talk about  strategy specifically uh with reels and Tick Tock   and there’s a lot of people who um are listening  who um don’t know where to start right so let’s  
(14:47) start with like what’s the first thing we need  to be thinking about uh before we start creating   reels I have a three-step process so I’d love to  walk you through that three-step process but each   step has kind of a lot going in it so stop me at  any point but where I want to begin of course is   with step one so step one with where the heck do  I begin with video is the content ideation we want   to come up with strategic and intentional  ideas that make sense for our business or   if you’re not selling something that makes sense  for your personal brand okay we have that general  
(15:24) direction but then how do we come up with those  ideas you want to zero in on your content pillars   some people say content buckets and there’s a lot  of information out there about content pillars   and the best way to think about it is we are just  sectioning off we are grouping together different   parts of you and your business and that sectioning  off then allows us to get really organized and   then from those bigger pillars or Buckets come  come up with more granular ideas so it’s kind of  
(15:58) just following this flow I’ve been teaching  content pillars for years now and I have my   proprietary mixture of pillars that I love to  walk you through and there are three types so   there’s three types of pillars and those that’s  what helps us come up with individual pillars   first we have the expertise pillars the  expertise pillars is all about providing   value we want to teach what you know give advice  shed light on things speak to your client or your   customers pain and pleasure points it’s really  value-packed so that one when someone consumes  
(16:35) a piece of expertise content they maybe want to  save it or maybe they’re sending it to a friend   come back to it later but they’re benefiting from  that piece of content in some shape or form when   it comes to your expertise pillars more often than  not you’re going to want to have three of them so   can you figure out oh out of all my expertise out  of all the things that I’m good at of course that   pertains to your business how can I categorize  them into approximately three categories could it  
(17:05) be mindset nutrition and movement for a personal  trainer could it be messaging personal branding   and converting followers to clients for a social  media coach keep it simple it’s not groundbreaking   by any means but at most you’ll have maybe  four or five at the absolute least two three   is usually the sweet spot so that’s our first  type of content pillar expertise quick question   um so when we’re coming up with these content  pillars it sounds like we should pick at least   under this expertise category things that we’re  comfortable talking about that we feel like our  
(17:44) our domain expertise for example if it was for me  I’d probably say entrepreneurship content creation   and marketing you know what I mean like those are  the things that I tend to talk about a lot right   and they’re distinctly unique from each other just  like mindset nutrition and movement are unique   from each other and from them can spawn a whole  bunch of ideas is that what I’m hearing exactly   hit the mail on the head beautiful summary of that  okay keep going so our second type of pillar is  
(18:13) secret sauce and Secret Sauce is just my fun  little word for essentially authenticity if you   are a content creator or if you are a service  based business you are going to want to share   some of you share your personality share that  humanness that I mentioned earlier now when   someone says show up authentically as a tip or a  piece of advice it’s really well intentioned and   we all probably go oh yeah show up authentically  like great but then you go wait a second how do   I do it yeah like how do I do that that sounds  great but transforming the real life you into  
(18:49) the digital you it is really challenging it’s  something that took me a very long time to do   myself and then to actually translate that and  teach that as a whole other level so what I’ve   done is taken this framework for secret sauce  and divided it into four pillars so there are   four secret sauce pillars we have foundational  Secret Sauce this focuses more on your past then   your present so we want to think of the challenges  that you’ve overcome achievements pivots any of   the big stories and moments that have brought you  to where you are today that’s foundational next we  
(19:27) have personal secret sauce and this is very much  focused on the opposite it’s the present moment   it’s what are your hobbies what do you like to  do on the weekend who’s the human outside of the   business what are the things that are making up  your life in the moment right here right now then   we have professional secret sauce professional  as it sounds focuses more on the professional   side of you so who is the entrepreneur what’s  the founder story what are your values as a  
(19:56) business or an entrepreneur how do you do things  differently um really focusing once again on   the human but very much through the lens of your  business lastly and perhaps my personal favorite   we have light-hearted secret sauce and this  is as it sounds this is the more silly goofy   random uh parts of you that are just usually  the most fun to share via stories and that’s   the secret sauce framework foundational personal  professional light-hearted the really cool thing   about this framework is that you do not have to  show up or use all four pillars you can pick and  
(20:36) choose and this provides Nuance to the tip of show  up authentically and the resistance that people   usually feel towards it either not knowing how to  do it or thinking oh gosh well in order to show   up authentically do I have to share everything I  don’t want to share everything you don’t have to   share everything you can choose so maybe you are  really heading in the buckets of uh foundational   and professional but personal and light-hearted  either you don’t want to do or does not make  
(21:05) sense for your business now or at this time maybe  you reconsider in the future so not only does it   make this concept of showing up authentically  more tangible but it gives you options as well   allowing you to create boundaries if you need them  when it comes to sharing you and your life online   this is uh this is a fascinating one and I really  love and I’m grateful that you’re putting these   categories together because it’s helping me not  just with short form video both any video right  
(21:32) um this is even the written word I mean this stuff  is applicable to almost any kind of content but   the um the idea of like you know to show up  authentically for a lot of people they think   it means to show every Scar and every challenge  they’ve ever faced in their life and I love how   it could just be stories about experiences that  you’ve had in the past and it could be uh if you   are light-hearted showing some of those mistakes  you made right and when you’re recording instead  
(22:02) of editing them out is that kind of what I’m  hearing you say that kind of stuff absolutely   and and what I love about Secret Sauce is that yes  we have these categories but it’s also up to you   for interpretation so you might consider sharing  the outtakes as light-hearted but I might consider   that professional because you know podcast  business this is a professional moment and it just   to me gives Dimension to secret sauce and it’s all  open up for interpretation and it’s whatever makes  
(22:30) sense for you and those are starting categories  but in terms of labels like we can move things   around however it makes sense in your brain  but what you described sharing those outtakes   perfect example of a type of Secret Sauce yes  Okay so we’ve got uh content pillar number   one is expertise content number two is Secret  Sauce we just talked about a bunch of little   sub pillars what’s the next these I think you  have the third one right yes our third type of   pillar is the business pillar and the beautiful  thing about having these three types of pillars  
(23:02) expertise Secrets awesome business is that they  all work symbiotically so if you imagine like   three circles representing each type of pillar  overlapping and we have the middle section where   all three touch that is your content strategy and  when you uh Share value share your expertise when   you share the humanness it’s going to make it that  much easier to dive into the business pillar a lot   of people have fear around selling or talking  about what they do or feeling pushy and that’s  
(23:31) a whole other subject but it should feel a lot  better when you incorporate the other two types   of pillars to begin with now within the business  pillar we’re going to subdivide this as well just   as we did expertise as well as Secret Sauce but  this time we’re going to subdivide it into two   different subpillars we have hard selling and  we have stop selling and I love creating this   distinction because oftentimes people equate  hard selling to the only time type of selling   they think it’s buy this sign up now it’s the  selling that you do during a launch or promotion  
(24:05) and yes that is absolutely selling but that’s  hard selling and there’s nothing bad about it   we gotta do it when when we have a Time specific  thing or for wanting to make a sale or make money   so it’s absolutely part of the business pillar  but where the Nuance comes in is the secret oh   sorry is the soft selling uh pillar because this  is where we can be more nuanced and a little bit   subtle about presenting our business about  talking and sharing about what we do or what   we sell so let me give you some examples when it  comes to soft selling you want to ask yourself  
(24:39) how can I creatively feature what I do or how  can I share the value of what I do so when it   comes to creatively featuring if you create a  day in the life blog where you’re walking your   dog drinking coffee hanging out with a friend  but you’re also recording a podcast responding   to speaking clients doing a coaching call and you  can you you interweave all those together in one   video it’s a soft sell because you’re not asking  anyone to do anything but you’re saying hey just  
(25:13) so you know this is something I do this is part of  my business if we think about sharing the value of   what you do that’s when things like testimonials  come in reviews sharing client Transformations   sharing press features essentially hard selling is  when you’re talking on the business like this is   on the business content versus soft selling it’s  around it’s like the subjects that surround your   business and that also incorporate other parts of  your life and soft selling is something you can  
(25:47) do all the time versus hard selling is something  you want to do part of the time so that makes up   our our business pillar and completes the three  types of pillars that help us with our content   ideation in terms of coming up with specific  and strategic content ideas that are born out of   those those pillars I want to reinforce the value  proposition of soft selling um if you tell a story   and it’s got a moral and a value proposition to  it and you just plant in the middle of the story I  
(26:22) was talking to a client and this happened believe  it or not what you’re doing is you’re soft selling   that you take clients right and what would he even  notice is it but Sublimity they’re like oh Jara   takes clients oh I didn’t even know that right I  mean that’s an example of soft selling it could be   the most subtle little thing yes like I posted  on um a long-form piece of content recently on   all the social channels that take long form and I  I shared a story and right in the middle of it I  
(26:49) said I was talking to someone on my team about  launching social media marketing world and you   know it was just embedded right in the middle of a  long story about why I should create more content   but it was it was carefully crafted to be in there  to be like oh yeah social media marketing world   I should check that out right but it was subtle  and if you do that over and over again and then   people love your content all of a sudden they’re  gonna go check you out or they’re going to check  
(27:12) out your product right now I’m ahead yeah and and  it can be that simple it can be that simple just   dropping in on a podcast and having that line  or mentioning it in your stories or a sentence   in a caption and and that’s how subtle and sort of  dainty soft selling can be which means once again   we can incorporate it almost daily into our social  media content Okay so we’ve spent a really lot of   valuable times specifically talking about coming  up with creative ideas for Content specifically  
(27:43) for short form videos now you said this is a  three-step process and there’s lots of little sub   there’s pillars and subpillars and all  that fun stuff but there’s this is the   first step so the next step good thing that’s  definitely the most complicated kind of dense   step so whoo we got step one done it’s the most  fun too I think because this is like you can get   creative here right yeah exactly exactly so we  got the hardest work done I think at this point   and step two I think out of all three steps is  definitely the easiest and when I explain it I  
(28:14) think most people listening you’re gonna go oh I  know this already and jara’s just kind of putting   a name to it so with step one we came up with  content ideas but when it comes to social media   the idea isn’t the finished product we have to  turn that idea into a piece of content and I’m   going to focus specifically on video so how do  we take an idea and turn it into a video well   if you are able to label the four most common  video formats it then search the bridge the   gap so the four most common video formats for  reels and Tick Tock is either talking to camera  
(28:51) voice over a text overlay or a trend and these  are pretty much exactly as they sound if you do   a talking to camera video you are talking into the  camera and delivering that message if you’re doing   a voiceover you’re using b-roll which is just  different shots depending on the subject matter   and you’re adding in your voice as a layer if you  do a text overlay we have what I described earlier   like a shot of me typing at my desk I plop some  text on top and that text conveys the message of  
(29:19) that content idea and then when it comes to Trends  well that opens up a whole world because we have   trending content on both reels and Tick Tock that  can be a lip dub that can be a transition that   could be pointing towards on screen so that is a  format that has a lot of sub formats within that   but once we have that idea we can go okay well how  do I bring it to life let me identify those four   formats what makes sense also what do I have time  for today because doing a text overlay will like  
(29:47) likely be a lot quicker than talking to camera for  example so that’s the second step identify buying   those four formats and choosing what your content  idea is going to be within those four formats   okay I’ve got a couple questions um when  we are recording uh direct to camera   um I just recently got this cool little DJI mic  thing I don’t know if you’ve ever seen these   things but I’m showing these for the listening  audience no these little tiny microphones that   you can attach to your iPhone and then you can  put a lapel on it and uh it’s really good audio  
(30:23) right but um and then you have the audio separate  if you wanted to all that fun stuff it’s it’s more   relevant for people that are doing long form video  or and want to maybe make podcasts out of it but   do you find that you’re just talking to your phone  and you don’t even really worry about the audio   a hundred percent I’m pretty low Tech and this  is coming from someone who has a video background   like I could be high tech I have a fancy camera I  have lighting but because short form video content  
(30:50) is so casual and it’s nature for the most part and  because simple not super high-tech content can be   impactful and effective like I got a business to  run so even though I have the ability to create   that fancy content and use high-end equipment I  don’t feel like I need to so yes most of the time   when I’m talking or well actually all the time  when I’m talking to camera I’m setting my phone   up and as I mentioned earlier oftentimes I’m not  even getting my tripod out I’m that lazy I’ll put  
(31:21) it up on the windowsill over there and kind of you  know go up on my toes a little bit or bend down if   I need to and call it a day for the majority of  my content okay so um I found that sometimes if   you hold your phone in your hand the wrong way you  could be covering up the mic because I think the   mic is on the bottom of the phone isn’t it or  have you not found that oh I haven’t I haven’t   come into that issue I do think it is on the  bottom though so okay let’s talk about framing  
(31:45) because I know you have that video background so  like when we’re actually recording ourselves are   we talking like arm length away typically and  and how do we need to even worry about where we   are in the frame because anybody who has a video  background as you know there’s rules of thirds   and all this kind of stuff um should be really  close up does it look a little different on on   one iPhone versus an Android do you understand  what I’m asking as far as absolutely so I’m sure  
(32:08) people will have different opinions on this so  I don’t think my my opinion is is necessarily my   way or the highway but how I approach it usually  I as a creator of content as well as a consumer   of content if I’m looking at someone and we’ll  just keep it to talking to camera for now I do   like for there to be a bit of a a little bit  of a distance I think sometimes when it’s just   your face filling the whole frame it’s kind  of confronting and a little bit suffocating   visually so having a little bit of space from  the camera where I can see the top of your head  
(32:40) messed up or something or belly button yeah let’s  say at least kind of chest up belly button up   um I think is nice as well because then we can  kind of see how you gesture and how you move as   well the other important thing it’s not just the  distance from the camera but I call it Headroom   how much space is above your head and the top of  the video frame oftentimes some will have a way   too much Headroom where you are in the lower half  of the frame and then half of the frame the rest  
(33:09) is Headroom then you are you need to like lower  your tripod or you know kind of stand up on your   tippy toes a little bit or sometimes the head will  be right at the top and then we want to back up a   little bit so that’s also something to consider is  not just the distance but your Headroom and these   are these are more polishing pieces so I don’t  want to scare anyone away who’s super beginner   and and worry them too much about this but when  you kind of get the general hang of things then  
(33:34) you can start to worry or just think and consider  about these other additional visual considerations   let’s talk about voiceover for a little bit I  think people understand what I mean I’m sorry what   uh text overlay because I think people understand  voice over presumably would be you’re recording   with the better camera on the other side of your  phone and then you’re just going to be recording   your audio and then somehow sewing the whole thing  together that’s really what you mean by voiceover  
(33:58) am I right you could if you’re a podcaster you  could use a podcasting rig to record the darn   thing right and then just put a bunch of video to  it is that as simple as it is that’s as simple as   it is and I think the best example of that is  a day in the life video where you’re waking up   walking the dog we’re working out grabbing coffee  whatever I’m just talking about the generic things   but you are guiding us through that by adding  in your voice and you’re not you’re not like I’m  
(34:23) waking up you you just get the shot and then you  add in that voice over track later on as you’re in   editing mode so let’s talk about text overlay like  what exactly how is that different than what we   just talked about with these two different first  formats text overlay the way that I think about   it is separate from talking to camera and voice  over because text overlay does not use your voice   now well caveat when you are talking to camera  and when you are doing voice over I do recommend  
(34:52) adding text because there’s a whole strategic way  to use text but when I specifically say format   number three of text overlay that is specific  to video text no voice and it’s a great option   for someone who needs to create quickly it’s also  a great stepping stone for someone who is really   terrified to use their voice and maybe they’re not  ready yet and we’ve got to work our way up there   so it’s just a great option for both speed as well  as um sort of comfort level as well okay so just  
(35:24) so I’m clear you film either yourself or something  else maybe it’s the way that the sausage is being   made in the factory or whatever yup yup and then  maybe you just put some words up there and add a   music track and that’s it and that’s it but the  the words of this are very important because   every single piece of content has some sort of  message if we go back to Step One something is   either sharing your expertise something is sharing  about you as a human or something is sharing about  
(35:50) your business so with text overlay actually let  me talk about voiceover and talking to camera   the way that the main message the main point is  delivered for the most part is going to be via   your voice in text overlay how is the main message  delivered there’s no voice so it has to be via the   text that you put on screen so we don’t want to  just like when I say plop on text I’m not being   flippant about it but I do mean yeah we’re just  putting some text on there but that text is what  
(36:21) delivers the main message of the content idea now  the caption can complement that so it doesn’t have   to be the entire idea but we want at least part  of that main message in the text that you overlay   okay um I believe this is my last question on  this particular step which is talking about all   these different formats duration of the actual  final product my understanding is that I don’t   is it true you can do three minutes on uh Tick  Tock now and 10 minutes 10 minutes okay yeah and  
(36:54) reels is what 60 seconds now I I think we’re at  90. I think we’re at 90 unreal so how long should   we make these videos is really where I’m going  with this hmm okay I got a couple I got a couple   thoughts about this so my initial thought is  that I don’t want to prescribe a specific length   because sometimes we need all let’s say 60 seconds  at most just to keep things simple to deliver that   message which will really round out that story  so I never want to say oh only make short videos  
(37:24) however we do have to think about retention which  is how long someone’s watching your video for and   average watch time so if you are in the mode of  creating around 60 second long videos all the   time and your views are quite low I invite you  to pull up your analytics both on Tick Tock and   Instagram and look at that retention or average  watch time and you might be really surprised to   see wow I’m making these 60 second long videos  and people are watching three to five seconds   and that’s why the views are so low it’s telling  Instagram where it’s telling Tick Tock ah this is  
(37:56) an interesting I’m gonna just you know I’m gonna  swipe away and therefore it’s not going to push   it out to more people so that’s where we start to  get a little bit tricky is that the lower the the   shorter a video is the higher the chance is for  retention because it’s easier to retain someone   for 10 seconds than it is 60 seconds but then  we get into the nuanced conversation of well   sometimes we need we truly do need that fully that  full six 60 seconds and sometimes those videos can  
(38:22) absolutely perform well one thing I will add to  this is that when I do content audits these days I   would say pretty much every single time no matter  the business no matter the type of person people   are jamming way too much information into every  single post and so when you create regardless of   the format I want you to ask yourself is this a  bite-sized piece of content is this actionable as   well if you are talking about like a full customer  Journey like this is what a customer journey is  
(38:57) and you’re listing off all the things that’s  going to go over people’s heads because it’s   too broad and it’s just way way too much versus  if you took that one big idea and then squeezed   it like lemon to make a nice little fresh juice  of content lemonade and got really specific with   all the ideas that make up a customer Journey For  example can you describe what an opt-in is how do   you grow your email list all these different  things these ideas are much more tangible and  
(39:28) potentially actionable as well so you might be  making a really awesome 60 second video that   covers a broad topic but it’s not actually going  to perform well on social media because people   are craving more of those bite-sized actionable  pieces of content outstanding Okay the third   step in your process is drum roll please drum roll  please thank you for that step number three is the   optimization and there’s a couple things within  optimization and it’s not necessarily a finite  
(39:59) list I find myself kind of uh rolling through  the top three sometimes and sometimes those top   three things change depending on what I’m seeing  or perhaps depending on what the audience needs   um when it comes to optimization we want to think  how are we polishing off this piece of content   to essentially perform better so a really great  one that I think most people are aware of these   days is the hook I consider the hook the first  about three seconds of your video and usually   when I say the hook I’m thinking about what is  being said verbally however we also can think  
(40:40) about what’s being shown visually because we have  about three seconds to capture someone’s attention   actually less I think and what are we showing  what are we saying in order to entice them to   keep watching so a common mistake that I see with  hooks is people pausing for about one full second   which I know sounds short but that’s an eternity  in short form video content lands pausing before   anything comes out of their mouth or they start  with hey everyone how’s it going today today I’m  
(41:10) going to show you XYZ when you have an intro that  says hey everyone how’s it going that’s really   nice maybe for stories but for our reels and Tick  Tock I want you to be brutal and mix that out and   just start with exactly what you’re going to say  if you want to start optimizing Your Hooks then   we can think of oh what are things that we can  say Beyond just here’s what I’m going to show you   today such as here are the three things that are  going to change what you think about XYZ subject  
(41:35) or how comes no one’s talking about XYZ subject I  want to dive into that there’s a million hooks you   can google google them but it’s essentially how am  I enticing someone to keep watching quick question   on the hooks um do you recommend recording the  hooks after you’ve kind of finished up your   content and then dial in that hook in because you  can always add the hook in editing right can’t you   absolutely absolutely apps one who come to them ly  as you are recording or perhaps as you’re writing  
(42:05) if you write out a script or bullet points you  can let the content flow a little bit and then   maybe you watch the content maybe you edit down  the content first and then as long as you know   you’re in the same outfit the same lighting I mean  you could change up your outfit and then we have a   little bit of a pattern interrupt but most likely  recording around the same time in space you can   just add that in later on if the hook comes to you  during your process absolutely excellent okay what  
(42:32) else is uh part of this process of refinement if  you will another one one is pattern interrupting   in pattern interrupting is a technique in editing  where you are making different cuts to your video   to your Clips in order to keep people engaged so  if I record a talking to camera video about how to   grow your community and it’s 60 seconds long and  I just talked to the camera for 60 seconds and I   just trim off the end in the beginning so there’s  no dead space and upload that that video has zero  
(43:05) pattern interrupts however if I take that 60  seconds and I cut out any ums I cut out any   odds I essentially condense time a little bit and  there’s clear cuts and I’m creating Clips in my   timeline that’s the most basic form of a pattern  interrupt it’s jumping from One Clip to the next   to hold visual tension we can get a little bit  more exciting with our pattern interrupts if it   makes sense for the content and for your business  where maybe I’m talking to you first in front of  
(43:36) a white wall and then I change to talk to you  in front of a blue wall or maybe I’m recording   super high and then I change the angle and I’m  super low where I change my hair like that’s a   much more dramatic pattern interrupt in order to  keep people engaged so that’s really important in   general but I think when we’re creating talking  to camera videos very essential to hold people’s   attention with those pattern interrupts what do  you want to say about captions and or cover photos  
(44:05) when it comes to struggle a little right when  they’ve created this reel it’s like wait I have   the real do I need to say anything in the caption  and I always like to think about it this way   your video your real will either contain the full  message the full content idea and the caption can   just be you know a cute little fluffy one or two  liner or the video will contain part of the idea   and then entice people to then go to the caption  so that’s great balance of course you can go  
(44:41) the route of the real has the full idea the full  message and then you reiterate that in the caption   if you just want to hit people with both the video  and the written so there’s nothing wrong with that   but in order to work smarter and not harder and  not have to write a whole caption out if you don’t   want to either contain the whole message in the  Reel with a you know little complimentary caption   or entice people to learn the rest no more in  the caption that’s how you usually think about  
(45:05) it cover photos incredibly important because you  want to think about those as the hook when someone   lands on your Instagram profile or your Tick Tock  page if someone comes across your reel and they go   oh this is interesting let me check out jaira’s  page and then they arrive and every single cover   photo is just an image they have absolutely no  idea what each piece of content is about and   we’re in this state age where it’s quick I need  to consume I need to know fast and if they don’t  
(45:35) know they’re going to swipe away and I’ve lost  that potential Community member client Etc if you   have a text overlay let’s just say not on every it  doesn’t have to be everyone but most of your cover   photos that either acts as a headline or you can  really think about it as a hook into that piece of   content it’s going to entice people to click and  to consume that content so cover photos play an   incredibly important role I think in new followers  and and building your community do you recommend  
(46:05) that they we sample a piece of the actual video or  do you typically take separate pictures and just   create something unique like a lot of YouTubers  tend to do I go both ways so I have really   from my content creator days when I was like  full content creator mode before 2020 when   I really wanted my feed to be beautiful and now  I’ve like thrown that out the window and I don’t   I don’t really care anymore it’s I mean invite  anyone to take a look at my feed Now versus like   pre-20 days very very different energy and feel  but sometimes I want a little pop of color or I  
(46:42) want you know I’ve had all these screenshots of me  mid-sentence with my mouth open and text overlay   and I’m like let me just grab one of my nice  photos and kind of sprinkle that into my feed   so I think you can go one of both ways either  grabbing that screenshot and adding that text   on top and it’s sort of a low-tech fast easy way  to create your cover photos or you can also go   the route of grabbing a different photo if you  so choose and you can do both like I do as well   let’s talk about your preferred apps for doing  
(47:11) um editing so as I mentioned I have my background  in my early days sitting on my mom’s lap and she’s   editing on professional software and that’s how  I learned to edit I think originally on Final   Cut Pro I learned Premiere Pro I’m back on Final  Cut Pro now so that those are my editing Origins   however when it comes to short form video content  I do everything on my phone and my app of choice   these days is cap cut that is what I edit most  of my I say 90 of my videos on sometimes when  
(47:42) I’m doing like a fancy transition where I need  keyframes and layer mask which is very Advanced   most people do not ever need to know that or  do that then I will use video leap which has   those capabilities as well but most of the time  I’m on cap cut Jara this has been absolutely   did you say video being as being is that what  you said no video bean I like I hope it all never multitask like I’m trying to do  what was that what was that last cap   cut and what was the other one oh oh  you it sounds close video leap l-e-a  
(48:16) -e-a it’s a big leap for me to go from video  leap to video beam but we’ll take it and we’ll   keep this thing we’re being authentic here Jara  um this has been phenomenal if people want to   discover more about you where do you want to  send them you can find me of course on social   media Jara Bean but there’s a dot in there so it’s  jared.
(48:39) bean on both Instagram and Tick Tock it’s   jerabin just straight through.com for my website  and I have my new course launching soon my video   editing course it’s called the video editing rodeo  and if you want access to that wait list if you   want some freebies as well I have a special link  for everyone listening today that’s jerabeen.
(48:58) com   SME and you can access those freebies and get  that info for the video editing waitlist as well   chair Bean thank you so much for sharing  all your insights with us today we’re so   much better because of it oh thank you  thanks for having me I appreciate it

———————

Short-Form Video Creation Cheat Sheet

A comprehensive guide to creating engaging short-form videos for platforms like Instagram Reels and TikTok.

Table of Contents

• 1. Planning
• 2. Scripting
• 3. Recording
• 4. Editing
• 5. Captioning
• 6. Posting

1. Planning

Define Your Objective

Determine what you want to achieve with the video. Is it to educate, entertain, or promote a product?

Identify Your Audience

Understand who your audience is and what they are interested in.

Choose the Pillar

Decide which of the three pillars (Expertise, Secret Sauce, or Business) your video will fall under.

Brainstorm Content Ideas

Use your chosen pillar to brainstorm specific content ideas.

Example

If you are a fitness coach, under the Expertise Pillar, you might plan a video on “3 Quick Exercises for Busy Professionals”.

2. Scripting

Outline Key Points

Jot down the main points or steps you want to cover in the video.

Keep it Concise

Remember, short-form videos should be quick and to the point.

Add a Call-to-Action

If applicable, include a call-to-action at the end of your video.

Example

For the fitness video, your script might include a greeting, a quick intro to the exercises, demonstrations of each exercise, and a closing call-to-action encouraging viewers to check out your coaching services.

3. Recording

Use a Smartphone

You don’t need fancy equipment; a smartphone will suffice.

Ensure Good Lighting

Make sure the area is well-lit, preferably with natural light.

Stabilize Your Camera

Use a tripod or steady surface to avoid shaky footage.

Be Authentic

Show your genuine personality and be relatable.

Example

Record yourself demonstrating the three exercises, ensuring good lighting and a stable camera setup.

4. Editing

Keep it Simple

Use basic editing tools; you don’t need to be a professional editor.

Trim Unnecessary Parts

Cut out any mistakes or unnecessary parts to keep the video concise.

Add Text or Graphics

If needed, add text or graphics to emphasize key points.

Ensure Clear Audio

Make sure your audio is clear and easy to understand.

Example

Edit the fitness video to smoothly transition between exercises, add text labels for each exercise, and ensure the audio is clear.

5. Captioning

Add Captions

Include captions to make your video accessible to a wider audience.

Keep Captions Concise

Ensure captions are short and to the point, mirroring your spoken words.

Use a Captioning Tool

Utilize tools or apps that can help generate captions for your video.

Example

Add captions to the fitness video, ensuring they accurately reflect the instructions for each exercise.

6. Posting

Choose the Right Platform

Decide whether you are posting on Instagram Reels, TikTok, or another platform.

Optimize Your Caption

Write a compelling caption that encourages engagement.

Use Relevant Hashtags

Include relevant hashtags to increase the visibility of your video.

Engage with Your Audience

Respond to comments and engage with your audience after posting.

Analyze and Learn

After posting, analyze the performance of your video and take note of what worked and what can be improved for next time.

Example

Post the fitness video on Instagram Reels with a caption like “Quick 5-minute workout for all my busy professionals out there! #Fitness #Workout #QuickExercises”, and engage with any comments or questions from your audience.

The post Short-Form Video Strategy for Business With Reels and TikTok first appeared on Social Marketing Associates.

Content Types…

• Blog Posts
• Social Media Posts
• Product Descriptions
• Emails
• News Articles
• Research Papers
• Scripts for Videos/Podcasts
• Ad Copy
• Reports
• Educational Content

Blog Posts

AI can help in generating ideas for blog posts, creating outlines, and even drafting the posts themselves. By inputting a few keywords or a general topic, AI can provide a structured outline to help get the writing process started. With the use of Natural Language Generation (NLG) technologies, AI can write high-quality, SEO-friendly content.

Social Media Posts

AI can generate short-form content for various social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. It can suggest captions, hashtags, and even create engaging posts from scratch.

Product Descriptions

AI can create unique, compelling, and SEO-friendly product descriptions for e-commerce websites. By inputting a few details about the product, AI can generate descriptions that can help increase conversions and improve SEO rankings.

Emails

AI can assist in drafting emails, from subject lines to body content. AI can suggest compelling subject lines, create personalized content, and even automate responses.

News Articles

AI can generate news articles using data and information provided. It can structure the article, write in an unbiased manner, and ensure the content is factual and newsworthy.

Research Papers

AI can help draft research papers by creating outlines, suggesting relevant sources, generating content based on the provided research, and even ensuring that the writing adheres to specific formatting and citation styles.

Scripts for Videos/Podcasts

AI can create scripts for videos or podcasts. By inputting a few details about the topic, AI can structure the script, ensuring it is engaging and adheres to the desired tone and style.

Ad Copy

AI can create compelling ad copy for various platforms. It can suggest headlines, body content, and call-to-actions that can help improve conversion rates.

Reports

AI can generate various types of reports, including business reports, marketing reports, sales reports, etc., by analyzing and interpreting data provided.

Educational Content

AI can create educational materials, such as lesson plans, study guides, and even quizzes or exams.

While AI can certainly aid in increasing the speed and volume of content creation, it is crucial to have human oversight to ensure the quality, relevance, and accuracy of the content generated. AI is an excellent tool for assisting with content creation, but it should be used as a supplement to, rather than a replacement for, human creativity and expertise.

The post Accelerate Content Creation with AI: A Preliminary List first appeared on Social Marketing Associates.